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Benefits of Choosing an Independent Agent

THE BENEFITS OF CHOOSING AN INDEPENDENT AGENT

Technology has changed agency beyond belief if you just compare estate agency and property marketing to the way it was 15-20 years ago.

The large multiple agencies sales pitch use to partly be that the smaller independents couldn’t give you the coverage. But with the internet both independent and multiple alike can equally offer vendors world wide coverage.

Independents trade independently for a number of reasons:

Its their business and rather than waiting for head office decisions, proprietors or partners can make swift authorisation.

In many cases, if the independent doesn't do the business, they don't eat. Maybe not quite so, but independent agencies normally see partners and principles playing daily active roles in the business.

Properties can be marketed in a more bespoke manner tailored to suit your needs, rather than the set package style of marketing.

Independents can be found in a variety of locations including, towns, cities, in the country or seaside resorts. Normally where you'll find the multiples your find the independents. But quite often in the middle of some near obsolete rural area where there’s no large company representation you'll find our friend the independent beavering away in an area where he or she has built quite a reputation, based on years of local experience.

Don't be fooled. This lone office hasn't been there for years for the fun of it. No it’s a successful business, and don't be misled by the multiple who tells you that you won't get the coverage because your local agent probably has strong links with other agents in nearby towns and other rural areas. Together United, Yet Independent an Independent Network is a strong marketing tool. Imagine instruct one agent and all in the group market.

 


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